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Cranberries: A Playful Handwritten Font for Versatile Branding
Testing Cranberries Across Brand Touchpoints
From the start, I dropped Cranberries into the logo concept. The client wanted something that could work on packaging, signage, and digital assets. I tried it in all caps for a strong visual identity and in sentence case for a more conversational tone. Both worked well — the all-caps version gave the brand a bold, modern feel, while sentence case softened the overall look, making it feel more personal.
Next, I layered it into the brand board alongside a supporting sans serif. The contrast between the organic flow of Cranberries and the clean structure of a geometric sans worked beautifully. I used it for headlines, subheaders, and even short taglines — it performed consistently across mockups.
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